Hitachi Construction Machinery (Europe)
Recent events
Recent events tied to this brand in public sources.
Back to profile2 entries
2026
LANDCROS global brand campaign launch
Hitachi Construction Machinery launched a global brand campaign to raise awareness of the LANDCROS name and deepen stakeholders’ understanding of the brand. The company said it would begin unveiling four campaign graphics on November 2 and gradually roll them out worldwide.
2022
John Deere acquires full ownership of three Deere-Hitachi factories
John Deere completed its acquisition of full ownership of three Deere-Hitachi joint venture factories. The factories will continue manufacturing Deere-branded construction excavators and forestry equipment, but will discontinue production of Hitachi-branded products.