Recent events
Recent events tied to this brand in public sources.
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2022
Hologic becomes global title sponsor of the WTA Tour
Hologic and the WTA announced a multi-year partnership naming Hologic the global title sponsor of the WTA Tour and its official health partner.
2022
Hologic announces national advertising campaign
Hologic announced a national direct-to-consumer advertising campaign featuring Mary J. Blige. The campaign was scheduled to begin with a television spot during the February 13, 2022 Big Game and continue through the Winter Olympics.
2021
OWN YOUR HEALTH and Hologic announce partnership
Oprah Winfrey Network's OWN YOUR HEALTH initiative and Hologic's Project Health Equality announced an exclusive partnership to raise awareness of healthcare disparities affecting Black women, provide education and preventive tools, and share original content.
2021
Hologic announces acquisition of Mobidiag
Hologic announced that it had agreed to acquire Mobidiag Oy for $795 million, including $714 million in cash for its equity and approximately $81 million in net debt.
2021
Hologic and Gallup partner to develop Women’s Health Index
Hologic announced that it is teaming up with Gallup to develop the Hologic Women’s Health Index. The article reports that the two had begun collaborating on the survey in 2019.
2021
Hologic completes acquisition of Biotheranostics
Hologic completed its previously announced acquisition of Biotheranostics for approximately $230 million.
2021
Hologic and Google Cloud announce diagnostics partnership
Hologic announced a multi-year partnership with Google Cloud to integrate Google Cloud machine-learning technologies into Hologic’s Genius Digital Diagnostics system, which helps doctors screen for cervical cancer.
2020
Hologic partners with RAD-AID on screening and diagnostic services
Hologic announced a partnership with RAD-AID under which Hologic will fund breast-cancer screening and diagnostic services and support a pathway to treatment for medically disenfranchised women.
2020
Hologic partners with BWHI and RAD-AID on breast screening initiative
Hologic announced a multi-year initiative with the Black Women’s Health Imperative and RAD-AID to address breast cancer screening disparities for Black women, including an awareness campaign and funding for screening and diagnostic services.
2020
Hologic launches Back to Screening campaign
Hologic launched its Back to Screening campaign, encouraging women to schedule annual mammograms as healthcare facilities reopened. The campaign included an appointment-reminder page and a sweepstakes for a private virtual performance.
2019
FDA approves Hologic 3DQuorum Imaging Technology
Hologic announced that it received U.S. Food & Drug Administration approval for its 3DQuorum Imaging Technology.