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Brand AI

Honey Birdette

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

Back to profile3 entries

  1. 2022

    Honey Birdette faces scrutiny over leaked lightbulb video

    Issue disclosure

    A leaked TikTok video appeared to show a Honey Birdette store manager teaching staff to change a lightbulb themselves, allegedly to cut costs, despite workplace safety concerns. The article reports public outrage and quotes Honey Birdette chief Julie Hastings responding to the criticism.

    Company response

    • Clarification — Honey Birdette

      Ms Hastings said Honey Birdette had always co-operated with workplace health and safety authorities whenever concerns were raised.

    Source excerpt

    • Controversial lingerie brand Honey Birdette has come under fire yet again, this time for a TikTok video that appears to show a staff member changing a retail store lightbulb on their own despite WHS standards.
    • Ms Hastings said Honey Birdette had always co-operated with workplace health and safety authorities whenever concerns were raised.
    • Comments on the video displayed outrage at the idea that retail staff should change lightbulbs themselves, since in retail settings this is typically done be someone with the relevant licence or qualification, to avoid workplace safety incidents.
    Source

  2. Advertising and window-display complaints

    Honey Birdette faced complaints to Ad Standards concerning aspects of its advertising campaigns and store-window displays. The brand responded publicly and disputed that the relevant materials breached advertising standards.

    Source

  3. Criticism of Breast Cancer Awareness Month marketing

    A cause-related campaign associated with Breast Cancer Awareness Month attracted criticism concerning its tone and presentation, despite funds being raised for the McGrath Foundation.

    Source