Recent events
Recent events tied to this brand in public sources.
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2019
Honey Nut Cheerios Snap for Good Rewards campaign launches
General Mills and Honey Nut Cheerios partnered with the HRC Foundation on a two-month campaign using Snapchat Lenses and Honey Nut Cheerios box Snapcodes. Honey Nut Cheerios will donate a portion of $100,000 to the three participating organizations.
2019
General Mills and Honey Nut Cheerios partner with HRC Foundation on fundraising campaign
General Mills and Honey Nut Cheerios partnered with the Human Rights Campaign Foundation on a campaign to raise funds for LGBTQ rights. For two months, Honey Nut Cheerios boxes were to feature a snapcode that users could scan to access Snapchat Lenses and choose among three participating charities; Cheerios would donate a portion of $100,000 to those organizations.