Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
Back to profile2 entries
1996
Underage-appeal advertising criticism
The Advertising Standards Authority criticised a Hooper's Hooch advertisement for appealing to underage drinkers. The issue formed part of broader criticism directed at alcopops because of their sweet flavours and youth-associated presentation.
1990
Broader alcopop underage-drinking controversy
Hooper's Hooch was one of several alcopops criticised for potentially encouraging underage drinking. Public concern contributed to retailer withdrawals and to changes in the brand's packaging, sugar content and advertising approach.