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Brand AI

Howies

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2003

    Levi Strauss jeans-tab dispute

    Levi Strauss & Co. threatened to sue Howies over a logo-bearing tab positioned on the rear right pocket of Howies jeans. The similarity to Levi's tab branding prompted the dispute, although the Howies tab was grey and Levi's was red.

    Source