Recent events
Recent events tied to this brand in public sources.
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2026
UK ASA bans Huel meal replacement ad over irresponsible dietary and health claims
The UK Advertising Standards Authority (ASA) banned an advert for Huel meal replacement shakes, which featured brand ambassador Spencer Matthews recounting an anecdote about an athlete who only eats Huel and won a 260km ultramarathon. The ASA upheld four complaints, ruling that the ad encouraged or condoned irresponsible dietary practices, suggested that completely replacing conventional food with Huel was nutritionally appropriate, and implied a beneficial relationship between consuming Huel and sustaining exceptionally high levels of physical and endurance performance. Huel said the anecdote was not a recommendation or instruction, and told BBC News it had complied with the ruling.
2020
Huel introduces two Hot & Savory flavors
Huel introduced two Hot & Savory vegetarian meal flavors: Thai Green Curry and Tomato & Herb. The article reports a subscription price of $3.65 per serving in the UK and US.