Recent events
Recent events tied to this brand in public sources.
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2022
Impossible Foods sues Motif Foodworks over burger patent
Impossible Foods sued Motif Foodworks in Delaware federal court, alleging that Motif's use of heme in its plant-based beef infringes an Impossible Foods patent. Motif called the lawsuit baseless and said it would fight the claims; the source reports allegations, not a court determination.
2021
SATS subsidiary collaborates with alternative-protein brands and startups
SATS announced collaborations between its wholly owned subsidiary Country Foods and alternative-protein brands and food-tech startups.
2021
JINYA adds five Impossible-meat dishes
JINYA Ramen Bar began offering five new menu dishes featuring Impossible Foods' plant-based meat through a collaboration with Impossible Foods.
2021
Impossible Foods launches first national video ad campaign
Impossible Foods launched its first national video ad campaign, positioning its plant-based burger with the message “it’s meat.”
2020
Impossible Burger becomes available through Walmart
Walmart is selling the Impossible Burger in more than 2,000 stores, online, and through its mobile app. The article reports that the partnership brings the product to more than 8,000 retail locations.
2020
Starbucks partners with Impossible Foods on breakfast sandwich
Starbucks partnered with Impossible Foods to add a plant-based breakfast sandwich to its summer menu.
2020
Impossible Foods raises Series F funding
Impossible Foods said it raised about US$500 million in its latest Series F funding round, led by new investor Mirae Asset Global Investments.
2020
Impossible Foods cuts wholesale prices by 15% on average
Impossible Foods said it was reducing wholesale prices for its products by 15% on average, citing manufacturing efficiencies and greater economies of scale.
2020
Disney partners with Impossible Foods
Disney announced a partnership with Impossible Foods, making the Impossible Burger the preferred plant-based burger at Disneyland, Disney World and Disney Cruise Line.
2020
Burger King cuts the Impossible Whopper price
Burger King cut the price of its Impossible Whopper as sales slowed. The sandwich was also temporarily added to the chain's two-for-$6 discount menu.
2020
Burger King offers Impossible Whopper in two-for-$6 promotion
Burger King included the Impossible Whopper in its two-for-$6 promotion. The deal was offered at participating restaurants nationwide for a limited time.
2019
Impossible Foods enters the U.S. retail channel
Impossible Foods began selling its plant-based meat directly to consumers through 27 Gelson’s supermarket locations in Southern California, marking its first retail offering.