Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2022
Environmental advertising ruled misleading
The Advertising Standards Authority banned an advertisement claiming a positive environmental impact, finding that single-use plastic packaging produced a negative environmental effect over its full life cycle.
2008
Transport and production claims criticized
A report questioned claims that Innocent drinks were transported only by boat or rail and challenged descriptions suggesting production in the countryside. The company said its website information was outdated and misleading.
2007
Health claims for superfood smoothies challenged
The Advertising Standards Authority warned Innocent that claims about the health benefits of its superfood smoothies were not adequately supported by medical evidence and directed the company not to repeat them.