Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2025
New Year ad copy for Jiangxiaobai's Meijian brand accused of disrespecting women
In January 2025, Meijian, a green plum wine brand under Jiangxiaobai, released New Year advertising copy that netizens alleged objectified and disrespected women, sparking public criticism. The company issued an apology, saying the advertising expression was used inappropriately, and fully removed the controversial materials and strengthened content review. Its brand image was damaged; media evaluated its marketing predicament with the comment that "Jiangxiaobai is no longer popular."
2022
Ginseng gift with liquor purchase questioned over incomplete label information
Jiangxiaobai launched a new product with a ginseng gift, which was alleged to have incomplete label information on the gift, and its marketing and new product launch were questioned. The matter raised concerns about its compliance.