Recent events
Recent events tied to this brand in public sources.
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2021
Jif debuts Butter.ATL campaign spot with Ludacris and Gunna
Jif debuted a new Butter.ATL spot on television and online as part of the Lil Jif Project. The campaign featured Ludacris and Gunna and included new music and a commercial built around Jif peanut butter.
2020
Jif announces a limited-edition GIF-themed peanut butter product
Jif announced plans to offer limited-edition peanut butter with GIF-themed packaging for sale on Amazon on March 1; the article does not establish that the product had already launched.
2020
Jif and GIPHY collaborate on GIF-themed peanut butter jar
Jif collaborated with GIPHY on a peanut butter jar printed with both brands, which was available to buy on Amazon.
2019
Jif Power Ups granola bars introduced to convenience stores
Smucker Away From Home announced Jif Power Ups Chewy and Stacked Granola Bars for the convenience-store segment, in several listed flavors.