Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
Back to profile1 entries
Trademark and slogan dispute involving Costa Rican coffee
The reference material describes a lawsuit brought by the Colombian National Federation of Coffee Growers against a Costa Rica-based company that used the Juan Valdez slogan while selling Costa Rican coffee. The dispute reflected broader concerns about unauthorized use of the character and Colombian coffee associations.