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Brand AI

Just Do It

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2018

    Controversy over Colin Kaepernick’s participation in Dream Crazy

    Nike’s decision to feature Colin Kaepernick connected Just Do It with his protests during the United States national anthem. Opponents promoted boycott hashtags, including “#JustDont,” and some consumers burned or destroyed Nike merchandise. The controversy centered on patriotism, racial justice, athlete protest, and corporate activism.

    Source