Skip to content
Brand AI

Kevel

Recent events

Recent events tied to this brand in public sources.

Back to profile1 entries

  1. 2026

    Tesco Media unveils Ad Manager platform, shoppable formats and smarter in-store media

    At its 2026 Upfront, Tesco Media, Tesco's retail media business, unveiled a series of new advertising capabilities. These include Ad Manager, a new client-facing self-service platform for planning, booking, measuring and optimising media, with infrastructure powered by Kevel; a new influencer proposition allowing approved creator content across Tesco.com, the Tesco app and in-store screens; testing of shoppable video in search and shoppable display in Favourites; and Intelligent Store Orchestration for in-store media powered by Barrows Connected Store technology. Tesco Media also announced expanded incrementality measurement and AI-powered conversational audience recommendations.

    Source