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Brand AI

Kiehl's

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2025

    Controversy over Personals advertising

    Kiehl's faced criticism and public debate after Personals advertisements showed models with visible pubic hair and some executions were censored in stores and on social media. The follow-up Pubic Display Type campaign intensified discussion about whether the work challenged beauty conventions or functioned primarily as a provocative publicity tactic.

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