Recent events
Recent events tied to this brand in public sources.
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2026
Kraft Heinz announces sale of North American coffee business
Kraft Heinz announced it would divest its North American coffee business to One Rock Capital Partners at an enterprise value of $650 million. The deal is expected to close in mid-2027, and Kraft Heinz said it will retain a 30% non-controlling equity stake.
2026
NewPrinces completes €124.3m acquisition of Plasmon from Kraft Heinz
NewPrinces, the parent group of Princes, completed the acquisition of 100% of Italian baby food specialist Plasmon from The Kraft Heinz Company for €124.3 million. Princes Italia entered an operating lease agreement with Plasmon effective 1 January 2026, with annual rent of €3 million plus 1.5% of revenues, and all Plasmon operations will be carried out by Princes Italia.
2022
Kraft Heinz sues Groome over silo contamination and recall
Kraft Heinz Foods Company filed suit against Groome Industrial Service Group, alleging the contractor’s misconduct at its facilities forced a recall. The complaint cites breach of contract, indemnification, and negligence; these are allegations in the filing.
2022
Kraft Heinz announces Andre Maciel as global CFO
Kraft Heinz announced Andre Maciel's appointment as executive vice president and global CFO, effective March 2, 2022. He will succeed Paulo Basilio, who will remain with the company as a strategic advisor until August 2022.
2022
Kraft Heinz completes acquisition of majority stake in Just Spices
Kraft Heinz announced that it completed its acquisition of an 85% stake in Germany-based Just Spices GmbH. The remaining 15% stake remains with Just Spices’ three founders.
2021
Kraft Heinz recalls powdered beverage products over possible metal or glass contamination
The Kraft Heinz Company voluntarily recalled powdered beverage products sold under the Country Time Lemonade, Tang, Arizona Tea, and Kool-Aid brands in the US because they may contain very small pieces of metal or glass introduced during production. The affected products have “Best When Used By” dates between May 10, 2023, and November 1, 2023.
2021
Kraft Heinz recalls select Country Time and Kool-Aid drink mixes
Kraft Heinz recalled some Country Time Lemonade and Kool-Aid Tropical Punch powdered drink mixes because they might contain small pieces of metal and glass. The company urged customers not to consume affected products and to return them for a refund or discard them.
2021
Class-action suit alleges Bagel Bites packaging is misleading
Latonya Jackson filed a suit alleging that Kraft Heinz’s Bagel Bites packaging is misleading, including claims about real cheese and tomato sauce. The allegations have not been established as findings.
2021
Kraft Heinz raises prices across about two-thirds of its portfolio
Kraft Heinz said it had increased prices for about two-thirds of its portfolio, representing about 4–5% net pricing.
2021
Kraft Heinz agrees to SEC settlement over accounting
Kraft Heinz agreed to pay $62 million as part of a settlement with the SEC over improper accounting that led to restatements of several years of financial reporting. The SEC order described agreements with suppliers that were improperly documented and caused the company to prematurely and improperly recognize expense savings.
2021
Kraft sued over Cracker Barrel Bites packaging claims
A putative class action was filed against Kraft Heinz in the Southern District of Illinois. The plaintiffs allege that the Cracker Barrel Bites packaging misled buyers by advertising butter while the product used vegetable oil; the allegations are not established as court findings in the supplied report.
2021
Lawsuit challenges Bagel Bites cheese and tomato-sauce claims
A Wisconsin federal lawsuit alleges that Kraft Heinz deceived consumers by using a “Real” dairy seal on Bagel Bites, claiming the product does not contain the mozzarella cheese and tomato sauce consumers expect. The allegations are not presented as a court determination.
2021
Hormel acquires Planters
The article reports that Hormel Foods acquired Planters for $3.35 billion after Kraft Heinz agreed to sell the brand.
2020
OCA sues Kraft Heinz over natural cheese marketing claims
The Organic Consumers Association sued The Kraft Heinz Company in D.C. Superior Court, alleging that the company marketed some cheese products made with milk from cows administered rbST/rbGH as “natural.”
2020
Kraft Heinz announces sale of part of its cheese business
Kraft Heinz announced a $3.2 billion sale of part of its cheese business, including natural cheese, to a U.S. subsidiary of French dairy group Lactalis. The proposed transaction was expected to close in the first half of 2021, subject to regulatory review and approval.
2020
Kraft Heinz announces long-term restructuring plan
Kraft Heinz announced a long-term restructuring plan that CEO Miguel Patricio said aims to return the company to consistent and sustainable growth.
2020
Screenvision Media announces State Farm and Kraft Heinz sponsorships of summer drive-in movie series
Screenvision Media announced State Farm and Kraft Heinz as the sole sponsors of its summer drive-in movie series. State Farm will be the presenting sponsor, and Kraft Heinz will sponsor the intermission between double-features.