Recent events
Recent events tied to this brand in public sources.
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2021
Kraft discontinues fat-free mayonnaise
Kraft announced that it would no longer sell its fat-free mayonnaise, saying the variety did not meet its standards. The company said it would continue selling several reduced-fat mayonnaise varieties.
2021
Kraft and Van Leeuwen announce limited-edition macaroni and cheese ice cream
Kraft and Van Leeuwen announced a limited-edition macaroni and cheese-flavored ice cream. The flavor was scheduled to go on sale July 14 at Van Leeuwen scoop shops in New York City, Los Angeles and Houston, and online, while supplies last.
2021
Kraft and Van Leeuwen collaborate on mac and cheese-flavored ice cream
Kraft and ice cream brand Van Leeuwen teamed up to create a limited-edition mac and cheese-flavored ice cream.
2020
OCA sues Kraft Heinz over natural cheese marketing claims
The Organic Consumers Association sued The Kraft Heinz Company in D.C. Superior Court, alleging that the company marketed some cheese products made with milk from cows administered rbST/rbGH as “natural.”
2020
Kraft pulls Send Noods campaign after backlash
Kraft pulled its #SendNoods campaign after social media backlash, with some people claiming that the campaign sexualized macaroni and cheese.
2020
Kraft pumpkin spice macaroni and cheese
Kraft Heinz is selling a limited-edition pumpkin spice macaroni and cheese product in Canada, limited to 1,000 people.
2020
Kraft launches Breakfast Box giveaway
Kraft launched a social media contest offering Twitter users who use the specified hashtags a chance to win a limited-edition Kraft Mac & Cheese “Breakfast Box.”