Recent events
Recent events tied to this brand in public sources.
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2022
Moutai announces i Moutai platform trial
Moutai announced the i Moutai digital marketing app and said it was scheduled to begin a trial run on March 31. The article reports that the platform would not directly sell the company's main 500 ml Feitian Moutai product.
2021
Guizhou Moutai receives recommendation for chairman succession
Guizhou Moutai announced that, under a Guizhou provincial government document, Ding Xiongjun was recommended as a candidate for director and chairman, and Gao Weidong was recommended to leave those positions. The changes remained subject to board and shareholder approval.
2021
Moutai releases promotional song “Oh It's Moutai”
Kweichow Moutai released the song “Oh It's Moutai,” using rap to present its exploration of internationalization and appealing to younger audiences.
2021
Huijia Times signs Moutai liquor distribution contract
Huijia Times signed a distribution contract with Guizhou Moutai for Moutai liquor products, with a total contract value capped at RMB 240 million.
2020
Moutai shareholders organize litigation over donations
The report said 230 minority shareholders had signed up for joint litigation against Guizhou Moutai over large donations approved by its board, which shareholders said lacked authorization from the shareholders' meeting.
2020
Huawei and Moutai announce strategic cooperation
Huawei announced that it and Moutai had reached a strategic cooperation agreement covering information technology consulting and planning, new infrastructure, the Smart Moutai project, and industrial internet platforms.
2020
Guizhou Moutai terminates distributor relationship
The article reports that Guizhou Moutai terminated its relationship with Guizhou Liquor Exchange, a distributor that had drawn market criticism over offering Feitian Moutai to medical personnel supporting Hubei for 1,499 yuan per bottle.
2019
Moutai E-commerce company announces dissolution and cancellation
Moutai Group announced the dissolution, liquidation and cancellation of Moutai E-commerce Company. The article reports that the company’s business had stalled and that three senior executives had been arrested on suspicion of crimes.