Recent events
Recent events tied to this brand in public sources.
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2026
La Liga apologizes to Chinese fans over Mbappe comments
La Liga said it deeply regretted the offense caused among Chinese fans by Kylian Mbappe’s recent comments and said the comments were made in a personal capacity and did not represent the league.
2021
LaLiga and Sorare partner to launch player NFTs
LaLiga and Sorare announced a partnership to launch NFTs for all LaLiga players, allowing fans to trade and play with digital player cards and creating a new licensing category for LaLiga clubs.
2021
La Liga reaches a preliminary agreement to sell a stake to CVC
La Liga confirmed that it had reached a preliminary agreement with CVC Capital Partners to sell about 10% of the league's equity for €2.7 billion. The article does not provide a calendar date for the reported Wednesday.
2021
LaLiga and Microsoft expand technology partnership
LaLiga expanded its official technology and innovation partnership with Microsoft. The partners will work on sports-viewing experiences and technology solutions, including LaLiga’s use of Microsoft Azure for its streaming and match-analysis platforms.
2021
Asiacell and LaLiga sign Iraq digital platform partnership
Asiacell signed a partnership agreement with LaLiga to launch LaLiga Xtra Iraq, a digital platform providing Asiacell customers with LaLiga news, updates, and videos.
2021
LaLiga Xtra Iraq platform launches for Asiacell subscribers
LaLiga Xtra Iraq, a digital platform featuring LaLiga news, articles, images, and videos, is available exclusively to Asiacell subscribers in Iraq.