Recent events
Recent events tied to this brand in public sources.
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2026
Business owner pays fine over suspected counterfeit branded goods
Sneaker Freakz owner Nathaniel Petersen paid a R100,000 admission-of-guilt fine following a Hawks investigation into the alleged sale of counterfeit Adidas and Nike sneakers and Lacoste T-shirts. The merchandise was suspected of being counterfeit; the article does not report a determination that the brands themselves committed wrongdoing.
2026
Lacoste fires CEO ahead of Paris runway show
French fashion brand Lacoste fired its chief executive officer ahead of its Paris runway show, according to sources cited by Reuters.
2021
Lacoste launches Loop Polo made with upcycled cotton
Lacoste launched its Loop Polo in partnership with Maison de Mode. The polo is made from 30 percent upcycled cotton sourced from surplus polos, blended with virgin cotton.
2020
Lacoste featured Arón Piper in an underwear campaign
Arón Piper appeared in Lacoste’s latest underwear campaign. The source does not specify when the campaign began.
2020
Lacoste opens store at Tokyo Haneda Airport
Lacoste opened a new travel retail store in Terminal 1 at Tokyo Haneda Airport.