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Langjiu

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2018

    "One of China's two major sauce-flavor baijiu" slogan draws collective opposition from Renhuai liquor companies

    Langjiu long used the slogan "one of China's two major sauce-flavor baijiu." Around 2018, it met strong resistance from local sauce-flavor liquor companies in Renhuai, Guizhou, and was accused of crowning itself "second in sauce-flavor." It became a "common target" among Guizhou peers and triggered a dispute over authentic sauce-flavor. Langjiu later adjusted its promotional wording.

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