Recent events
Recent events tied to this brand in public sources.
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2026
Langjiu and Lafite launch World Estate Alliance
On the day of the sixth Langjiu Estate Member Festival, Langjiu and top French estate Lafite officially launched an alliance, the third step of Langjiu's World Estate Alliance after Pernod Ricard in 2024 and Penfolds in 2025. Lafite Rothschild's China general manager Anna Song said it was the first time in Lafite's history it has cooperated with a well-known baijiu brand. The two companies also released two co-branded products: Qinghua Lang x Chateau Rieussec sweet white wine and Hongyun Lang x Lafite Rothschild reserve red wine, each limited to 1,000 boxes globally.
2026
Langjiu launches four-value member service system at sixth Langjiu Estate Member Festival
At the sixth Langjiu Estate Member Festival held on August 19, 2026 at the Langjiu Estate on the left bank of the Chishui River, Langjiu Group Chairman Wang Junlin released a new member value service system benchmarked against international luxury brands, built around four values: ultimate quality, differentiated estate, scarcity experience and estate-level service. The system includes upgrades to the Qinghua Lang membership program and expansion of the Honghualang 15 membership program.
2020
Discounts on premium liquor products reported in China
A report said that flagship products from Wuliangye, Luzhou Laojiao, and Lang, among other liquor brands, were being sold at special or discounted prices in supermarkets, with some products discounted by as much as 80%.