Recent events
Recent events tied to this brand in public sources.
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2026
Lay’s announces holiday chocolate-covered chip flavors
Lay’s announced plans to add Wavy Milk Chocolate and Dubai-Style Dark Chocolate chips in December. The article says they will be available at select retailers and expand into 2027.
2026
Lay’s announces U.S. introduction of Maple Bacon chips
Lay’s will introduce Maple Bacon chips to U.S. grocery aisles for the first time on November 8; the flavor is described as popular in Canada.
2026
Lay's announces Happy Holi-Lay's Sweepstakes
Lay's announced the Happy Holi-Lay's Sweepstakes, which is scheduled to begin on October 26. Fans can enter by scanning codes on qualifying chip bags or visiting a website.
2026
Lay's announces Holi-LAY'S holiday chip lineup
Lay's announced a limited-edition lineup of holiday-inspired potato chip flavors, with the collection scheduled to start on October 25.
2022
Lay's introduces Golden Grounds potato chips as social media prizes
Lay's introduced Golden Grounds potato chips made from potatoes grown in fields mixed with NFL teams' home grounds. The chips were not available for purchase and could only be won through social media participation.
2021
Lay’s partners with Eastside Distilling on vodka
Lay’s announced a partnership with Eastside Distilling for Lay’s Vodka, a drink made with Portland Potato Vodka and vodka produced from potatoes used to make Lay’s chips.
2021
PepsiCo announces plan for healthier snacks in Europe
PepsiCo said it aims to make healthier snack products available to consumers by 2025, including a healthier version of its PopWorks popcorn line and low-fat Lay's Oven Baked varieties.
2021
Lay’s introduces three limited-time summer chip flavors
Lay’s revealed three limited-time summer snack flavors: Chile Mango, Wavy Jerk Chicken, and Summer BLT. The article says shoppers could pick them up beginning that week.
2020
Lay’s barbecue potato chip recall
Frito Lay issued a recall of its Barbecue Potato Chips because the product may contain milk. The listed distribution states were Arizona, California, Hawaii, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington and Wyoming.
2020
PepsiCo India partnered with Dunzo for product delivery
PepsiCo India said it tied up with Dunzo to deliver products from four food brands to consumers, launching the initiative as a pilot in Bengaluru.
2020
Lay’s launches Frank’s RedHot-flavored chip
Lay’s launched a limited-time chip flavored with Frank’s RedHot to coincide with the season premiere of The Voice; two limited-edition flavors also returned as part of the launch.
2019
LAY’S launches Smile Deke Dekho TVCs
LAY’S launched a series of TV commercials for its “Smile Deke Dekho” campaign in India, featuring Ranbir Kapoor and Alia Bhatt and promoting limited-time packaging with six different smiles.
2019
Lay’s announces grilled cheese and tomato soup chips
Frito Lay announced new grilled cheese and tomato soup chips, which were expected to reach grocery store shelves the following Monday.
2019
Lay’s announces planned “Gotta Have Lay’s” campaign
Lay’s was planning to launch its “Gotta Have Lay’s” campaign on the same day the new chips were expected to reach store shelves. The contest would give customers a chance to win a year’s worth of Lay’s products.
2019
Lay’s announces grilled cheese and tomato soup chips
Frito Lay announced new grilled cheese and tomato soup chips, which were expected to reach grocery stores the following Monday.