Recent events
Recent events tied to this brand in public sources.
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2020
Riot Games announces NEOM as an LEC major sponsor
Riot Games announced a sponsorship deal naming NEOM one of the League of Legends European Championship's major sponsors.
2020
Riot Games faces backlash over NEOM LEC sponsorship
Riot Games faced public criticism after the LEC accepted NEOM as a sponsor. The article reports fan dissatisfaction on social media and criticism from esports industry figures, including LEC commentators.
2020
LEC ends partnership with NEOM
After the backlash, the LEC announced that it had ended its partnership with NEOM, effective immediately, and apologized to the community.
2020
LEC announces partnership with NEOM
The League of Legends European Championship (LEC) announced a partnership with NEOM, which would sponsor the Oracle Lens segment of the live broadcast.
2020
LEC–NEOM partnership draws community backlash
The article reported that fans, Riot employees and broadcast members spoke out against the LEC’s partnership with NEOM, criticizing the deal in light of concerns described in the article about Saudi Arabia, the project area and human rights.