Recent events
Recent events tied to this brand in public sources.
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2026
Levi’s announces workshop programme rollout
Levi’s says it is rolling out a workshop programme in 2026. The workshops focus on traditional mending skills, including sewing on a button and hemming.
2022
Levi’s Music Project announces India partnership with Ritviz and Kayan
Levi’s announced a partnership with musicians Ritviz and Kayan for the India edition of The Levi’s Music Project, which aims to enable aspiring musicians through content, creative insight and collaboration.
2022
Levi’s launches circular 501 jeans
Levi’s launched a circular version of its 501 Original jeans, made with organic cotton and post-consumer recycled denim and designed to be recyclable.
2021
Levi’s launches “When you take a step, we all move” campaign
Levi’s launched a brand campaign centered on the message “When you take a step, we all move,” featuring Deepika Padukone and other women.
2021
Levi’s appoints Deepika Padukone as global brand ambassador
Levi’s announced the appointment of actor Deepika Padukone as its global brand ambassador. The article says she will spearhead a campaign focused on a new range of fashion fits.
2021
Levi’s and Pokémon launch capsule collection
Levi’s and Pokémon launched a capsule collection of apparel and accessories featuring graphics and prints inspired by the animated series.
2021
Levi’s and The Pokémon Company collaborate on a clothing collection
Levi’s partnered with The Pokémon Company to launch a 1990s-inspired clothing collection. The collection was scheduled to become available worldwide on February 15, 2021.
2021
Pokémon announces anniversary music and brand partnerships
The Pokémon Company said it was teaming up with Universal Music Group and musicians, and partnering with brands including Levi’s, McDonald’s, Jazwares, Scholastic, Mattel, Funko and the Wand Company, as part of Pokémon’s 25th-anniversary celebration.
2020
Levi’s launches Secondhand resale platform
Levi’s launched Secondhand, a resale platform where customers can sell their old Levi’s jeans back to the retailer and shoppers can buy relisted garments.
2020
Levi’s and Google announce second-generation Jacquard jackets
Levi’s announced a second-generation smart denim jacket developed again with Google, with upgraded technology and additional jacket styles. The collection was scheduled for limited release at selected Levi’s stores and the MOMO brand flagship store on September 3.
2020
Levi’s and Google announce second-generation Jacquard smart jackets
Levi’s announced a second-generation smart denim jacket developed with Google; the collection was scheduled for limited release at selected Levi’s stores and the MOMO brand flagship store on September 3.
2020
Levi Strauss announces plans to cut about 700 jobs
Levi Strauss announced plans to cut about 700 positions in non-retail and non-production departments, approximately 15% of its white-collar workforce. The company said the measure would save $100 million annually.
2020
Nintendo and Levi’s collaborate on Super Mario clothing
Nintendo and Levi’s teamed up to make officially branded Super Mario clothing, including jeans, shirts, jackets, scarves, and hats. The collection was scheduled to be available on April 1, 2020.
2020
Levi’s and Nintendo tease a Super Mario merchandise collaboration
Levi’s and Nintendo teased an upcoming Super Mario merchandise collaboration; the article says the companies were working on a product and that it was coming soon.
2020
Levi's closes about half of its stores in China
Levi's closed about half of its stores in China amid the coronavirus outbreak.
2020
Genesco enters US footwear license agreement with Levi's
At the closing of its Togast acquisition, Genesco entered a new US footwear license agreement for men's, women's and children's footwear for Levi's and renewed and extended its men's Dockers footwear license.
2019
Levi’s offers discounts of up to 70% in warehouse sale
Levi’s was offering discounts of up to 70% on jeans, chinos, denim jackets and T-shirts in its warehouse sale.
2019
Google and Levi’s introduce second-generation Jacquard jacket
Google and Levi’s introduced the second-generation Jacquard jacket, with optimized hardware and additional functions.
2019
Jacquard jacket starting price reduced
The starting price of the Jacquard jacket fell from $350 to $198.