Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2015
Payment-card security breach
The company reported that its website had been compromised, potentially exposing customer names, addresses and payment-card information. Customers criticized the timing and manner of the disclosure and alleged that earlier warnings had not been addressed.
2015
FDA warning concerning Red Velvet
The FDA warned that the Red Velvet shade of Velvetines Liquid Matte Lipstick had labeling or formulation compliance issues involving ferric ferrocyanide and ultramarines. Lime Crime attributed the problem to a packaging misprint and later documented corrective action.
2014
Defamation and copyright lawsuit against Michelle Jascynski
Lime Crime sued blogger Michelle Jascynski, whose blog criticized the company and Doe Deere. The reported claim was later dismissed.
2012
China Doll cultural-appropriation controversy
The China Doll palette campaign was criticized for mixing Chinese and Japanese cultural references and for stereotypical language and imagery.
2009
Legal threats against online criticism
A beauty blogger identified as Le Gothique said Lime Crime warned her legally after she published negative product criticism and asked her to remove it and use company-provided language. Broader criticism also concerned alleged repackaging, inconsistent formulas and limited transparency.