Recent events
Recent events tied to this brand in public sources.
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2026
PEACEMINUSONE and ZO&FRIENDS launch collaborative pop-up
PEACEMINUSONE and ZO&FRIENDS launched their first collaborative pop-up at Breeze Nanshan in Taipei, running from October 23 through November 8, 2026.
2026
LINE FRIENDS opens ZO&FRIENDS 'Ordinary Day POP-UP' pop-up stores in Taipei and Tainan
LINE FRIENDS (IPX Corp.) announced the launch of the ZO&FRIENDS 'Ordinary Day POP-UP' pop-up store. The Taipei edition opened on August 19, 2026 at AIPXA LAND and runs through September 6; the Tainan edition is scheduled for August 23 to September 10, 2026 at the West Market Banana Warehouse. The stores offer plush goods, lifestyle items and stationery, plus photo booths and promotional activities.
2026
LINE FRIENDS opens ZO&FRIENDS 'Ordinary Day POP-UP' in Taipei and Tainan
LINE FRIENDS (IPX Corp.) launched the ZO&FRIENDS 'Ordinary Day POP-UP' pop-up store, with the Taipei location at AIPXA LAND running from August 19 to September 6, 2026, and a Tainan location at the West Market Banana Warehouse running from August 23 to September 10, 2026.
2022
LINE FRIENDS joins Alipay's 2022 Five Blessings campaign
LINE FRIENDS collaborated with Alipay on the 2022 Chinese New Year Five Blessings campaign, creating themed blessing cards and related content. The article describes the campaign period as January 19–31, 2022.
2021
LINE FRIENDS and Maison Kitsuné debut a limited-edition collection
LINE FRIENDS and Maison Kitsuné collaborated to debut their limited-edition collection on July 8 in France, the United States, Korea, and Japan.
2021
LINE FRIENDS plans to close its mainland China offline stores
LINE FRIENDS confirmed that all of its traditional offline stores in mainland China would close progressively, saying it would no longer focus on offline stores and would concentrate more on online and platform-based operations.
2021
LINE FRIENDS closes Shanghai flagship store
LINE FRIENDS closed its flagship store on Huaihai Road in Shanghai. The article reports that Shanghai no longer had a LINE FRIENDS offline store after the closure.
2021
WildBrain CPLG secures Brawl Stars representation deal
WildBrain CPLG secured a multi-territory representation deal for Brawl Stars with its global rights holder, Line Friends. WildBrain CPLG will represent the game across the listed European markets under a licensing programme.
2020
LINE FRIENDS launches 2020 BT21 Festival
LINE FRIENDS launched the 2020 BT21 Festival, a celebration of the BT21 line’s third anniversary featuring online programs and exclusive content.
2020
LINE FRIENDS and Li-Ning release collaboration collection
LINE FRIENDS and Li-Ning collaborated on a clothing and accessories collection featuring BROWN & FRIENDS characters and Li-Ning designs.
2020
LINE FRIENDS and Oriental Pearl Tower announce a co-branded product series
LINE FRIENDS and Oriental Pearl Tower announced a co-branded product series scheduled to launch on October 1, with products to be sold at the tower's souvenir shop, the Oriental Pearl online mall, and LINE FRIENDS' Shanghai Huaihai Road store.
2020
ECOVACS launches LINE FRIENDS Brown Bear robot vacuum
ECOVACS launched the customized DEEBOT U3 robot vacuum in collaboration with LINE FRIENDS character Brown Bear. The product was available in China for preorder through ECOVACS's official website and other channels.
2020
LINE FRIENDS launches a Choco-themed beauty accessories collection
LINE FRIENDS introduced a Choco-themed beauty accessories collection that includes cosmetic bags, headbands, a makeup sponge, an eye mask, a makeup mirror and a cushion puff. The article says the products are mainly launched in Korea and are sold through LINE FRIENDS' online store on Amazon globally.
2020
Luckin Coffee announces strategic partnership with LINE FRIENDS
Luckin Coffee announced a planned strategic partnership with LINE FRIENDS to develop co-branded food and lifestyle products and create offline themed stores.
2020
Xiaomi Youpin launches Line Friends wireless earbuds
Xiaomi launched Line Friends-themed Bluetooth earbuds under its Youpin crowdfunding platform. The earbuds were available in China for $24.
2019
LINE FRIENDS announces BT21 BABY series launch in China
LINE FRIENDS announced that the BT21 BABY series would make its global debut at LINE FRIENDS stores in China starting November 8, 2019.
2019
Line Friends launches fashion customisation platform
Line Friends released Line Friends Creator, an online platform where consumers can customise and purchase personalised fashion items.