Recent events
Recent events tied to this brand in public sources.
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2022
LION announces acquisition of Elbeco
LION announced an asset-purchase acquisition of Elbeco. The article says Elbeco's brand name will be maintained and its Reading office and team will continue operations.
2022
Lion launches MetaWords blind boxes
Lion offered MetaWords blind boxes to the market on January 17, 2022; the company later announced that all 2,742 boxes had sold out.
2021
Lion agrees to acquire Bell’s Brewery
Bell’s finalized a sale agreement to join forces with New Belgium Brewing, which is owned by Lion. The transaction was still awaiting regulatory consents and was expected to close in the coming months.
2021
Guinness launches “It’s Guinness Season” campaign
Guinness and Lion launched the “It’s Guinness Season” campaign on 1 June, promoting Guinness as a winter beer through advertising, promotions and other activations.
2021
Lion announces unaudited full-year 2020 results
Lion Group Holding announced unaudited financial results for the year ended December 31, 2020. It reported revenue of $10.2 million, down 44.8% year over year, and a net loss of $3.4 million.
2020
Ransomware attack disrupts Lion operations and customer service
A ransomware attack forced Lion to shut down key systems. The company said systems were taking longer than anticipated to reboot, potentially causing temporary product shortages; the incident also continued to affect customer service, with some manufacturing sites offline and ordering reverted to manual processes.
2020
House on Hood faces backlash over Corona promotion
House on Hood faced online backlash in New Zealand over a promotion for Corona beer that referenced the coronavirus outbreak. The bar replaced the original advertisement with a toned-down version. Lion, which distributes Corona in New Zealand, said it was unaware of the promotion and condemned the bar for running it.
2020
House of Hood faces backlash over Corona promotion
House of Hood faced online backlash after advertising Corona beers for $6.50 “while the pandemic lasts,” using the coronavirus outbreak in the promotion. The article also reports that Corona's New Zealand distributor Lion asked for the post to be removed.
2019
Mengniu agreed to acquire Lion Dairy & Drinks
Kirin Holdings and Lion reached an agreement to sell the Lion Dairy & Drinks business to Mengniu Dairy for AU$600 million. The sale remained subject to approval by the ACCC and FIRB before completion.
2019
Lion announces acquisition of New Belgium Brewing
Lion’s craft beverage division announced that it had acquired Colorado-based New Belgium Brewing for an undisclosed sum. The purchase was expected to close by the end of 2019, pending regulatory approval.