Recent events
Recent events tied to this brand in public sources.
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2026
L'OCCITANE introduces Skin Longevity by Nature and Immortelle Skin Longevity collection in Malaysia
L'OCCITANE en Provence introduced its 'Skin Longevity by Nature' approach to anti-ageing skincare, inspired by more than 25 years of Immortelle research, together with the Immortelle Skin Longevity Ritual collection. The collection, which includes the new Immortelle Divine Targeted Wrinkle Care, is available in Malaysia from September 2026 onwards at all L'OCCITANE boutiques and official online channels.
2021
L'Occitane appoints Tang Yixin and Zhang Huiwen as brand ambassadors and launches hair-care challenge
L'Occitane announced actors Tang Yixin and Zhang Huiwen as brand ambassadors and launched the “21-day Hair Volume Challenge” alongside its strengthening and volumizing hair-care series.
2021
L’Occitane announced a green store opening in Australia
L’Occitane announced that its green store at Westfield Bondi Junction in Sydney was set to open to the public in Australia that week.
2021
L’Occitane U.S. announces plans to close 23 stores
L’Occitane’s U.S. entity said it would close 23 stores after considering their recent and historical sales performance and locations, and hoped to be released from the leases for those stores.
2021
L’Occitane US files for Chapter 11 protection
L’Occitane’s U.S. entity filed for Chapter 11 protection in New Jersey. The filing covered the U.S. entity operating the L’Occitane en Provence brand, not the L’Occitane Group or its other U.S. affiliates.
2021
L'Occitane's U.S. subsidiary files for Chapter 11 protection
L'Occitane's U.S. subsidiary filed for Chapter 11 bankruptcy protection on January 26, seeking to reduce its lease obligations. A company representative said the measure would not affect its parent, other global markets or other group brands.