Recent events
Recent events tied to this brand in public sources.
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2022
Quidd and MGA partner on L.O.L. Surprise! digital collectibles
Animoca Brands subsidiary Quidd partnered with MGA Entertainment to bring MGA’s L.O.L. Surprise! characters to digital collectibles. The planned collections include collectible items and NFTs, with the first collection scheduled for release on March 29, 2022.
2021
MGA Entertainment and Magic Star sign global music partnership for LOL Surprise
MGA Entertainment signed an exclusive music partnership with Sony Music UK’s Magic Star label to create music supporting LOL Surprise product lines and marketing initiatives, and to expand the brand’s engagement with fans.
2020
American Exchange Group partners with L.O.L. Surprise! on PlayZoom smartwatch collection
American Exchange Group partnered with L.O.L. Surprise! on an exclusive-print PlayZoom smartwatch collection featuring characters from the franchise, for the 2020 summer season. The collection was reported as available at retailers nationwide, including Walmart, Macy's, JCPenney and Kohl's.
2020
MGA Entertainment partners with Uniqlo on LOL Surprise fashion line
MGA Entertainment announced a partnership with Uniqlo for a LOL Surprise fashion capsule, with the product assortment planned to launch across stores in April. The capsule was described as including LOL Surprise T-shirts for young fashion fans.