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Longrich

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2012

    Repeatedly involved in pyramid schemes, investigated by industry and commerce authorities in multiple places

    Although Longrich holds a direct-selling license, it was reported to operate outside its region by "recruiting people," charging entry fees, and paying team-based compensation; in 2013 it was investigated and summoned for talks by industry and commerce authorities in multiple places. Some distributors were sentenced for running pyramid schemes under the name of selling Longrich products; in 2026, its goat milk powder was again reported for hierarchical rebates. Summoned for talks, penalized; relevant personnel sentenced.

    Source