Recent events
Recent events tied to this brand in public sources.
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2021
L'Oreal Paris responds to mask-product pricing complaints
L'Oreal Paris responded to consumer complaints that mask products bought during livestream sales cost more than those offered at its Tmall flagship store. The company said some consumers obtained lower prices by combining benefits from different platforms and stores, and apologized for the complex sales mechanism.
2021
L’Oréal Paris announces Lights On Women Award partnership
L’Oréal Paris announced the launch of the Lights On Women Award for rising female filmmakers in partnership with the Cannes Film Festival’s Short Films competition.
2021
L’Oréal Paris launches “L’Oréal for the Future” 2030 sustainability program
L’Oréal Paris formally launched its “L’Oréal for the Future” 2030 sustainability program globally. It set a goal of reducing carbon footprint per finished product unit by 50% by 2030 and committed €10 million to environmental sustainability projects.
2020
L’Oréal Paris launches Signature Faces AR makeup filters
L’Oréal Paris launched its Signature Faces virtual makeup filters for social media and video-call platforms.
2020
L'Oréal Paris launches Haircolor Concierge
L'Oréal Paris launched Haircolor Concierge, a 24/7 hair-color platform offering live assistance, video consultations, virtual try-on and diagnostic tools, and instructional content.
2020
L’Oréal Paris partners with POWA on EmpoweRED campaign
L’Oréal Paris partnered with South African NGO People Opposing Women Abuse (POWA) on the EmpoweRED campaign, which aims to raise funds to assist women affected by gender-based violence. A portion of sales from specified products during August was to be donated to POWA.
2020
L’Oréal Paris names Katherine Langford international spokesperson
L’Oréal Paris named Katherine Langford an international spokesperson for global campaigns. The article says she will be part of campaigns for Air Mascara and Casting Creme Gloss.
2019
Telemundo adds sponsors to the Latin American Music Awards
Telemundo signed Boost Mobile, Ford, L’Oreal Paris, State Farm, Verizon and Universal Studios Hollywood as new corporate sponsors of the Latin American Music Awards.