争议事件
以下收录公开来源中与该品牌相关的争议事件。列出一条并不表示过错已经证实。
返回词条共 4 条
2026
明尼苏达州就护发松弛剂营销起诉欧莱雅
提起诉讼
明尼苏达州检察长基思·埃里森起诉欧莱雅及相关公司,指称这些公司在营销化学护发松弛剂时隐瞒了将其使用与癌症风险上升联系起来的研究。相关指控尚未在法院得到证实。
品牌回应
否认 — L’Oréal USA
来源摘录
This story is based on a civil complaint, which contains allegations that have not been proven in court
The lawsuit, filed this week in Hennepin County District Court, names L’Oréal USA, Inc., L’Oréal USA Products, Inc., L’Oréal S.A., L’Oréal USA S/D, Inc., and SoftSheen-Carson LLC as defendants.
Minnesota Attorney General Keith Ellison has filed a lawsuit against L’Oréal and several related companies, alleging the cosmetics giant marketed chemical hair relaxer products to Minnesota consumers for decades while concealing their link to increased cancer risk.
2022
Nykaa与欧莱雅就包装版权诉讼达成和解
和解
Nykaa与欧莱雅就包装版权诉讼达成和解。欧莱雅曾指称Nykaa的部分包装与其Maybelline商标相似;和解包括欧莱雅批准Nykaa采用的修改后设计,并获德里高等法院及地区法院批准。
来源摘录
Sensing a long drawn court battle, both firms decided to go for settlement which has been approved by the Delhi High Court as well as the District Court.
Under the new settlement terms, L’Oréal has approved the modified artwork adopted by Nykaa.
L’Oréal had cited similarity of Nykaa’s certain packaging items with its trademark ‘Maybelline’ brand, prompting an alleged infringement of intellectual property rights lawsuit.
2021
欧莱雅回应促销争议
公司回应
欧莱雅就复杂促销机制给消费者造成困惑致歉。公司称部分较低价格可能源于消费者叠加使用平台优惠券,并表示正在调查,将努力为受影响消费者提供公平、妥善的解决方案。
品牌回应
道歉 — L’Oréal
the company apologized for “bringing about puzzlements to buyers because of the perplexed and complicated promotion mechanisms.”
调查 — L’Oréal
“We are working with relevant departments to conduct a sound and thorough investigation and we will do our best to provide customers affected with fair and proper solutions as soon as possible,” the statement read.
来源摘录
Many Chinese customers who pre-ordered L’Oréal’s facial masks co-promoted by the company and livestreamers such as Li Jiaqi and Viya had found that they could buy the same masks three weeks later at only 60 percent of the price.
On Nov. 18, L’Oréal issued a statement in response to the latest episode, in which the company apologized for “bringing about puzzlements to buyers because of the perplexed and complicated promotion mechanisms.”
“We are working with relevant departments to conduct a sound and thorough investigation and we will do our best to provide customers affected with fair and proper solutions as soon as possible,” the statement read.
2019
欧莱雅因虚假广告在上海受罚
罚款或处罚
上海市静安区市场监管局认定欧莱雅发布虚假广告,罚款20.5970万元并责令停止发布;报道未披露涉及的具体产品品牌。
来源摘录
今年8月,上海市静安区市场监管局发布沪监管静处字(2019)第062018000653号,指出欧莱雅方面违反《广告法》第二十八条第二款第(二)项规定发布虚假广告,处以罚款20.5970万元,并责令停止发布的行政处罚。
2019年6月,重庆市江北区市场监督管理局作出行政处罚,责令当事人停止违法行为,并处罚款20万元。
欧莱雅方面被认定虚构使用商品的效果,违反了《中华人民共和国广告法》第二十八条第二款第(四)项之规定。