Controversies

Vulgar 'borderline' marketing video sparks outrage

Luyuan's official account posted a marketing video with vulgar 'borderline' content, sparking criticism from netizens. Luyuan publicly apologized, removed the video, and said the responsible persons had been punished.

Fined for producing and selling non-compliant e-bikes and multiple recalls

In September 2024, Zhejiang Luyuan was fined and had illegal gains confiscated totaling RMB 32,000 by market regulators in Jinhua for producing and selling electric bicycles that did not meet national standards. Since 2024, Luyuan has recalled vehicles multiple times in Zhejiang and Shandong over electrical safety risks such as charging protection and wiring (1,001 in Zhejiang, 19 in Shandong, and another 13 in Shandong in 2025). It implemented recalls and was fined with illegal gains confiscated.

Multiple e-bike brands exposed on 3·15 for speed-limit decoding

Time Finance reported that a CCTV investigation found that specialty stores of brands including Luyuan and Xinri could increase speed through decoding, and NIU responded that it had launched an internal investigation. The next day, the State Administration for Market Regulation announced surprise inspections of the exposed companies including NIU; the number of vehicles reported was a combined figure for multiple companies and cannot be attributed to a single brand. Progress: media investigation and regulatory inspections of some companies; no final penalties were summarized on this basis. Involved entities: specialty stores related to the Xinri brand, specialty stores related to the Luyuan brand, and NIU-related companies. Related scope: the speed-increasing behavior of the exposed Luyuan brand specialty stores.

Luyuan recalls youth all-terrain vehicles

Recall announced

Luyuan Inc. recalled about 6,800 youth ATVs sold in the United States over possible crash hazards and failure to meet federal ATV safety requirements. The company said it had received no incident or injury reports and advised consumers to stop using the vehicles and contact Luyuan for a free repair.