Recent events
Recent events tied to this brand in public sources.
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2022
Liu Miao succeeds Zhang Liang as Luzhou Laojiao Group chairman
Luzhou Laojiao Group announced that Zhang Liang would leave his posts as party committee secretary and chairman, and Liu Miao would succeed him while continuing as chairman and party committee secretary of Luzhou Laojiao Co.
2021
Luzhou Laojiao raises suggested prices for selected Cellar-Age 60 products
Luzhou Laojiao announced that, effective immediately, it was raising the suggested group-purchase and retail prices for its Cellar-Age 60 liquor in 52-, 43- and 38-degree versions.
2021
Luzhou Laojiao receives national recognition for poverty alleviation
Luzhou Laojiao Co., Ltd. received the national “Advanced Collective in Poverty Alleviation” honor at the national commendation event in Beijing.
2020
Discounts on premium liquor products reported in China
A report said that flagship products from Wuliangye, Luzhou Laojiao, and Lang, among other liquor brands, were being sold at special or discounted prices in supermarkets, with some products discounted by as much as 80%.
2020
Luzhou Laojiao releases 2020 half-year results
Luzhou Laojiao released its 2020 half-year results, reporting revenue of 7.6 billion yuan, down 4.7% year over year, and net profit of 3.2 billion yuan, up 17%.
2020
Luzhou Laojiao cancels February Guojiao 1573 allocations
Luzhou Laojiao canceled distributors’ February allocations for Guojiao 1573 Classic, with an internal source attributing the decision mainly to the pandemic’s impact.