Recent events
Recent events tied to this brand in public sources.
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2019
LYCRA launches “Zero Tolerance” trademark protection campaign
The LYCRA Company launched its “Zero Tolerance” trademark protection campaign to highlight enforcement against brand infringement and promote the LYCRA brand. The campaign appeared across billboards, buses, print display and digital channels in the UK, Italy, Turkey and Poland from November 2019.
2019
Lycra launches FitSense technology for swimwear
Lycra launched its FitSense technology for swimwear at the MarediModa trade fair in November 2019.