Recent events
Recent events tied to this brand in public sources.
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2022
M&M's updates its character designs
M&M's updated the appearance of its advertising characters, including changing one female character's footwear from high heels to sneakers and putting the other in lower heels. The changes had already been rolled out online.
2021
Mars Wrigley recalled M&M’s Crispy products
Mars Wrigley recalled several batch codes of M&M’s Crispy products after a supplier-produced ingredient was found to contain a genetically modified organism that was not authorized for the ingredient under UK law.
2021
5 Gum and Twitch launch Team Clutch partnership
Mars Wrigley’s 5 Gum partnered with Twitch to launch Team Clutch, a group of Twitch streamers who will assemble in live squad streams to play popular games.
2021
Gum Litter Taskforce campaign launch
MediaCom Ireland joined the Gum Litter Taskforce to launch the “Bin Your Gum When You’re Done” campaign, which aims to encourage proper disposal of chewing gum. The campaign was scheduled to run from June to September.
2021
Cocoa supply-chain partners collaborate on child labour monitoring
Cocoa Abrabopa Association, Mars Wrigley, Sucden, ASCOT Amsterdam and the International Cocoa Initiative are collaborating to set up a child labour monitoring and remediation system in CAA’s cocoa supply chain.
2021
Mars Wrigley files lawsuits over alleged cannabis-product trademark infringement
Mars Wrigley filed lawsuits in the United States and Canada alleging that sellers of cannabis products used its candy brands and trademarks without authorization. The suits seek injunctions, and one seeks $2 million for each counterfeit trademark tied to the California case.
2021
JDDJ recognizes retail and brand partners
JDDJ held its second online Retail and Brand Partners Awards Ceremony and recognized retail and brand partners, including Walmart, as award recipients.
2021
Mars Wrigley announces ₹1 Orbit and Doublemint variants in India
Mars Wrigley announced a ₹1 price variant for its Doublemint and Orbit chewing-gum brands in India. The company said the new variants were intended to strengthen category penetration and widen its presence in the freshness category.
2021
Mars Wrigley and WWE renew WrestleMania sponsorship partnership
Mars Wrigley and WWE announced the renewal of their partnership, with SNICKERS returning as WrestleMania’s presenting partner for a sixth consecutive year. The expanded agreement also names SNICKERS as presenting partner of the WrestleMania Main Event match for the first time.
2020
Mars Wrigley and JD Daojia sign strategic cooperation agreement
Mars Wrigley and JD Daojia signed a strategic cooperation agreement covering scenario development, new-product collaboration, membership operations and data cooperation, and announced a three-year strategic vision.
2019
Mars Wrigley partners with Standard Cognition on autonomous checkout
Mars Wrigley and Standard Cognition announced a partnership to help retailers reimagine impulse sales in stores without checkout lines.