Recent events
Recent events tied to this brand in public sources.
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2026
Mars launches shoppable Instagram channel
Mars launched a shoppable Instagram channel that lets consumers browse and purchase products directly from its content.
2026
Food and beverage companies filed 239 legal challenges against public health labeling policies (2010-2025)
An investigation by Lighthouse Reports found that food and beverage giants including Coca-Cola, PepsiCo, and Mars filed 239 legal challenges from 2010 through 2025 to block or delay public health policies, particularly labeling requirements for ultraprocessed foods and sugary drinks. Cases were cataloged in the United States, Mexico, Colombia, Brazil, Britain, and India, with a third of the lawsuits coming from just nine parent companies.
2026
EXCEL Gum launches 'Chew Good' marketing platform in Canada
EXCEL Gum, Mars Canada's gum brand, launched the 'Chew Good' platform, a cheeky, vibe-forward campaign centered on taking a break with a simple chew, supported by fresh visuals, social content, immersive pop-ups, national media buys and creator-led content, following a refreshed package brand identity and the brand's 35th anniversary.
2022
SNICKERS and WWE 2K22 named presenting partners of WrestleMania 38
Mars, Take-Two Interactive and WWE announced a partnership naming SNICKERS and WWE 2K22 presenting partners of WrestleMania 38. The agreement includes each brand presenting one evening's main event and promotional activations across WWE media and channels.
2021
Mars Protocol announces MARS governance token and lockdrop
Mars Protocol announced that it would launch its MARS governance token and a lockdrop. The lockdrop plan would let users temporarily lock UST during a 14-day window in exchange for MARS rewards; the article says the token's specific launch date had not been announced.
2021
Mars announces MilkyWay Biscuits
Mars Chocolate Drinks and Treats announced MilkyWay Biscuits, vanilla-flavoured biscuits dipped in chocolate. The article said they would be available at B&M from September 1, 2021, and at ASDA in a couple of weeks.
2021
Mars and Microsoft expand digital transformation partnership
Mars and Microsoft announced an expanded technology partnership covering digital infrastructure and intelligent manufacturing supply chains across Mars businesses.
2021
Esko and Mars implement packaging management solution
Esko partnered with Mars to implement Esko’s WebCenter packaging management solution across Mars’s international supplier network. Mars said it had implemented WebCenter and described benefits including dashboards and KPI tracking.
2021
Mars launches #HereToBeHeard campaign
Mars, Incorporated launched the global #HereToBeHeard crowdsourcing campaign to gather women’s views on what needs to change for more women to reach their full potential. The company said responses would inform actions to address the gender opportunity gap.
2020
Mars acquires KIND North America
Mars acquired KIND North America, which it said would operate as a distinct and separate business within the Mars family of companies.
2020
Mars reports deforestation-free palm oil supply chain
Mars said its palm oil supply chain was 100% deforestation-free and reported reducing its mill count from 1,500, with fewer than 100 expected by 2021.
2020
Mars announced a partnership with the National Urban League
Mars announced that it was establishing a partnership with the National Urban League to support Black chefs.
2020
Mars announced the renaming of Uncle Ben's to Ben's Original
Mars announced that its Uncle Ben's rice product would be renamed Ben's Original and that the package would drop the character image. The announcement followed longstanding criticism that the branding employed racist stereotypes of African Americans.
2020
Mars appoints Arman Sutbayev as Romania Market Director
Mars announced Arman Sutbayev as Market Director for Romania, with the position due to take effect starting August 2020, replacing Geanina Băbiceanu.
2020
Earth Island Institute sues companies over plastic packaging pollution in California
Earth Island Institute filed a lawsuit in a California court against Coca-Cola, Pepsi, Nestle USA, Procter & Gamble and other companies, seeking unspecified damages and an order requiring them to clean up plastic waste. The group alleges that plastic packaging from the companies is fouling California waters and says their products contributed to a global pollution crisis; these are allegations in the lawsuit, not a court determination.
2019
SEEDS OF CHANGE partnered with Big Green for Plant a Seed Day 2020
Mars Food's SEEDS OF CHANGE brand partnered with Big Green for the second annual Plant a Seed Day, an initiative promoting health and wellness through gardening and food education. SEEDS OF CHANGE also helped launch the 2020 Seed Pledge Platform.