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Brand AI

Masdar

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2023

    COP28 lobbying and reputation-management controversy

    Masdar faced criticism after reports said it hired lobbyists and a public-relations firm during COP28 to defend its work and respond to negative coverage involving Sultan Al Jaber, who was both Masdar’s chairman and the president of COP28. The controversy reflected broader concerns about the UAE’s climate messaging, its fossil-fuel economy, and the use of renewable-energy branding in international reputation management.

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