Recent events
Recent events tied to this brand in public sources.
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2022
McVitie’s sponsors Britain’s Got Talent
McVitie’s became headline sponsor of Britain’s Got Talent in 2022 as part of Pladis’s Golden Moments campaign.
2022
McVitie’s launches Golden Moments campaign
Pladis unveiled a £10 million campaign for McVitie’s called Golden Moments, including television, social media and digital activity, sampling, and themed packaging for 34 products.
2020
Pladis unveils McVitie’s Halloween treats
Pladis unveiled a McVitie’s Halloween range of five new products, which was set to roll out later in September 2020.