Skip to content

McVitie's

Recent events

Recent events tied to this brand in public sources.

Back to profile3 entries

  1. 2022

    McVitie’s sponsors Britain’s Got Talent

    McVitie’s became headline sponsor of Britain’s Got Talent in 2022 as part of Pladis’s Golden Moments campaign.

  2. 2022

    McVitie’s launches Golden Moments campaign

    Pladis unveiled a £10 million campaign for McVitie’s called Golden Moments, including television, social media and digital activity, sampling, and themed packaging for 34 products.

  3. 2020

    Pladis unveils McVitie’s Halloween treats

    Pladis unveiled a McVitie’s Halloween range of five new products, which was set to roll out later in September 2020.