Recent events
Recent events tied to this brand in public sources.
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2026
Mengniu apologizes over milk-waste backlash
Mengniu apologized after its Youth With You 3 marketing campaign encouraged purchases of bottled milk for contestant voting, prompting fans to discard milk and criticism of the campaign. iQIYI also apologized and said it took responsibility for the programme's rules and their effects.
2026
Chinese brands end cooperation with Mbappe
Mengniu, Shanghai Milkground Food Tech and Dongpeng said they were ending all cooperation with Kylian Mbappe, effective immediately, following his comments about an image referencing Mao Zedong.
2026
Three Chinese brands terminate commercial relationships with Mbappe
Dongpeng, Mengniu and Milkground announced that they were terminating their commercial relationships with Kylian Mbappe following backlash over his comments about a meme linking him to Mao Zedong.
2026
Estrok and Mengniu announce plans to end Mbappé sponsorship ties
Estrok Beverage Group and China Mengniu Dairy, which had signed Kylian Mbappé as a brand ambassador, reportedly announced plans to end their sponsorship ties with him amid the controversy over his comments about an internet meme.
2026
Mengniu terminates partnership with Kylian Mbappé
Mengniu announced that it had terminated its partnership with Kylian Mbappé amid backlash over a video appearing to show him commenting on a meme depicting Mao Zedong.
2021
JDDJ recognizes retail and brand partners
JDDJ held its second online Retail and Brand Partners Awards Ceremony and recognized retail and brand partners, including Walmart, as award recipients.
2021
JDDJ launches a Lantern Festival online shopping festival with brand partners
JDDJ partnered with retailers and brands to launch an online shopping festival for the Lantern Festival, featuring seasonal foods and products across multiple categories.
2020
Mengniu terminates its LDD acquisition agreement
Mengniu and LDD terminated their share purchase agreement in writing on August 24, effective August 25, after a transaction condition precedent was not met.
2020
妙可蓝多 and Inner Mongolia Mengniu terminate their strategic cooperation agreement
妙可蓝多 and Inner Mongolia Mengniu signed a supplemental agreement terminating their March 24 strategic cooperation agreement, while confirming that a separate three-party cooperation agreement would remain in effect.
2020
CSRC warning letters to Ketuobio and Credit Suisse Founder Securities
The article reports that Ketuobio and its IPO sponsor, Credit Suisse Founder Securities, received CSRC warning-letter measures in connection with the concealment of important information about a price reduction to Mengniu Dairy.
2020
Mengniu Dairy releases 2019 annual results
Mengniu Dairy released its 2019 financial results on March 26. It reported revenue of RMB 79 billion, up 14.6% year over year, and net profit of RMB 4.1 billion, up 34.9%.
2020
MENGNIU and Milkground strategic cooperation
Milkground, its controlling shareholder, and MENGNIU signed a strategic cooperation agreement covering cheese product development and promotion, sales-channel development, shared marketing resources, and capacity planning. The report also says MENGNIU was to acquire existing shares and invest in Milkground’s subsidiary Jilin Technology.
2020
Mengniu signs investment agreement for stakes in Miaokelanduo and Jilin Technology
Mengniu agreed to invest approximately RMB 280 million for a 5% stake in Miaokelanduo and RMB 457.6 million for a 42.88% stake in Jilin Technology, a Miaokelanduo subsidiary. The parties signed the investment agreement on January 5, 2020.
2019
Mengniu agreed to acquire Lion Dairy & Drinks
Kirin Holdings and Lion reached an agreement to sell the Lion Dairy & Drinks business to Mengniu Dairy for AU$600 million. The sale remained subject to approval by the ACCC and FIRB before completion.
2019
Mengniu completes sale of its 51% stake in Junlebao
Mengniu completed the sale of its 51% equity stake in Shijiazhuang Junlebao Dairy Co., Ltd. The parties said the closing conditions had been met and the transaction was completed on November 19, 2019.
2019
Mengniu enters precision nutrition with Zhenjian
Mengniu added Zhenjian as a precision nutrition brand, marking its entry into a new business area. The article says Zhenjian offered a probiotic solid beverage and flavored yogurt-block solid beverages.