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Miffy

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2025

    CCTV 3·15 Gala Exposes Refurbished Defective Diapers Re-entering Market, Involving Miffy Licensee Qianzhiya

    The 2025 CCTV 3·15 Gala exposed illegal vendors recycling defective sanitary pads and infant diapers, refurbishing them, and reselling them. The case involved the flow of defective products from Hangzhou Qianzhiya Sanitary Products Co., Ltd., the mainland China authorized manufacturer of Miffy baby diapers. Beijing News reported that the company involved had been sealed and that multiple brands issued statements. On March 16, Miffy China responded that it would strictly supervise its licensees; Qianzhiya said it had zero tolerance for illegal recycling and refurbishment and had conducted a full investigation under the guidance of relevant departments. Impact and handling: raised questions about defective product disposal management under the licensing and OEM model. Progress: media reports. Entity involved: Hangzhou Qianzhiya Sanitary Products Co., Ltd. (Miffy diaper licensee). Scope: flow of defective Miffy infant diapers.

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