Recent events
Recent events tied to this brand in public sources.
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2022
Mindshare refreshes its brand identity
Mindshare refreshed its brand identity, including a new logo that separates “Mind” and “Share” and drops the “fans” associated with its previous logo. The identity will be applied across its global network.
2020
Mindshare and INSEAD launch an acceleration program
Mindshare launched an acceleration program in partnership with international business school INSEAD.
2019
Mindshare wins five Adweek Media Plan of the Year Awards
Adweek awarded Mindshare five Media Plan of the Year Awards, making it the competition’s most awarded media agency. Mindshare USA won two awards for Cheerios’ “Hacking Prime Day” campaign, and Mindshare Australia won three for Foxtel’s “Monty’s Wicket Warnings” campaign.
2019
Mindshare appoints Tony Bourached as Mena CEO
Mindshare announced that Tony Bourached would take over as CEO of Mindshare Mena effective October 1, succeeding Ravi Rao.
2019
Mindshare launches Apollo Apterra AT2 campaign in India
Mindshare launched an integrated media campaign in India for Apollo Tyres’ Apollo Apterra AT2 all-terrain tyres, targeting the SUV segment.
2015
GroupM launched three media agencies in sub-Saharan Africa
GroupM launched its MEC, MediaCom and Mindshare media agencies in sub-Saharan Africa, adding to its existing offering in South Africa and Northern Africa.