Recent events
Recent events tied to this brand in public sources.
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2026
Miniso reports H1 2026 revenue up 22.4%, net margin down to 8.3%
Miniso reported 2026 first-half revenue of 11.50 billion yuan, up 22.4% year on year, and net profit of 960 million yuan, up 5.6%. Net margin fell to 8.3% from 9.7% a year earlier; the Miniso brand generated 10.51 billion yuan in revenue, up 21.6%, with 8,674 stores globally as of end-June.
2026
Miniso responds to disposable underwear quality complaint
Miniso issued a statement on August 12 saying that 30 sampled batches of its disposable underwear met relevant standards and the company's quality control requirements, with no quality abnormalities found. Because the consumer did not provide the physical item, Miniso said it could not further verify the product's source, usage scenario, or cause of damage, following a consumer video posted August 6 claiming the underwear fell apart while worn.
2021
MINISO announces agreement to acquire remaining stake in headquarters joint venture
MINISO announced a definitive agreement to acquire YGF MC's remaining 80% equity stake in YGF Investment V Limited, the joint venture established for MINISO's new headquarters building. The proposed transaction is subject to customary closing conditions and was estimated to close in the second quarter of the company's 2022 fiscal year.
2021
MINISO opens seven stores in India
MINISO opened seven new stores in India during September, bringing its total store count there to more than 150.
2021
MINISO puts its first blind box vending machine into operation in Singapore
MINISO put its first unmanned self-service blind box vending machine into operation at Suntec City Mall in Singapore. The source also says the retailer planned to open five such machines across Singapore.
2021
MINISO reports fiscal 2021 second-quarter results
MINISO announced unaudited results for its fiscal 2021 second quarter, reporting revenue of RMB 2.298 billion and adjusted net profit of RMB 150 million.
2021
MINISO launches #LoveWithoutDistance campaign
MINISO launched its #LoveWithoutDistance Instagram campaign, selecting 100 love stories from people separated by COVID-19 lockdowns and delivering MINISO gift boxes to their loved ones on Valentine's Day 2021.
2021
MINISO and Bilibili partner on co-branded collections
MINISO and Bilibili teamed up to create two special product collections based on Bilibili IP.
2021
MINISO donates masks to Get Us PPE
MINISO donated 1 million masks to Get Us PPE in support of efforts to protect frontline workers and other communities during the COVID-19 pandemic.
2021
MINISO launches Bilibili co-branded collections
MINISO launched the special collections featuring the Bili Girls and Bilibili TV at its Shanghai Century Plaza store on January 16.
2021
MINISO donates masks and hand sanitizers to Canadian nonprofits
MINISO donated 1 million masks and 20,000 hand sanitizers to eight nonprofit organizations in Canada in January 2021 to aid in protecting frontline workers and vulnerable and underserved people.
2020
MINISO forms joint venture for Guangzhou headquarters project
MINISO announced that it formed a joint venture with YGF MC Limited to acquire land use rights and establish a new headquarters building for MINISO in Guangzhou. MINISO holds 20% of the joint venture and YGF MC Limited holds 80%.
2020
MINISO announces recall of peelable nail polish
MINISO announced a 10-times-price recall of remaining stock of its peelable cherry-red nail polish after the product was found to contain excessive chloroform and carcinogens.
2020
MINISO announces IPO pricing
MINISO announced the pricing of its initial public offering at US$20.00 per American Depositary Share. The ADSs were expected to begin trading on the New York Stock Exchange on October 15, 2020, and the offering was expected to close on October 19, subject to customary conditions.
2020
MINISO announces a higher 2020 store-opening target
MINISO said it would raise its target for new global stores in 2020 from 600 to 1,200. This is an announced target, not confirmation that the stores have opened.
2020
MINISO announces planned price reductions
MINISO CEO Ye Guofu said the company plans to keep prices for more than 95% of its products at or below 29 yuan and reduce prices for newly developed products by 20%–30%.
2020
Miniso Philippines opens its 100th store
Miniso Philippines opened a store at Estancia Mall, marking its 100th store.