Recent events
Recent events tied to this brand in public sources.
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2021
Diddy sues Sean John and others over use of his image
Sean “Diddy” Combs sued Sean John, Missguided and GBG, alleging they used his image and likeness without permission and made up quotes implying that he remained associated with Sean John. The source does not establish a filing date or a court determination.
2021
Diddy sues over Sean John x Missguided collection promotion
Diddy sued Sean John and its current owner, Global Brands Group USA, for $25 million, alleging that they collaborated with Missguided on a women's line and used his name, image and likeness to promote it without permission. The lawsuit also alleges that GBG USA provided false quotes suggesting his support.
2020
Missguided faces criticism over plus-size clothing images
Customers criticized Missguided for using size eight models to advertise plus-size clothing, saying the images did not show how the clothes look on plus-size bodies. Missguided said it had avoided booking additional models because of coronavirus-related circumstances and said the model's size was disclosed online.