Recent events
Recent events tied to this brand in public sources.
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2021
Mogujie launches Short Broadcast
Mogujie announced its new “Short Broadcast” business, connecting product-explanation videos with the e-commerce platform’s search engine and using personalized recommendations to surface videos.
2021
Mogujie launches Shortcast
Mogujie launched Shortcast, a new livestream-commerce format in which livestream content is made into short videos that users can discover through search and other platform areas.
2020
Mogujie livestreaming business head departs
The source reports that the person responsible for Mogujie's livestreaming business had left. It does not provide the person's name or the date of departure.
2020
Mogujie reports workforce reductions
Mogujie reportedly cut 140 jobs, about 14% of its workforce. The company said in an internal letter that the cuts were a normal adjustment to optimize some non-core-related businesses.
2020
Mogujie announces a round of layoffs
Mogujie announced a plan to lay off 140 employees, about 14% of its workforce, and said it was cutting some legacy business units, particularly departments not aligned with its core e-commerce livestreaming business.
2019
Mogujie reports fiscal 2020 second-quarter results
Mogujie reported unaudited fiscal 2020 second-quarter results, including revenue of RMB 197.9 million, down 15.3% year over year, and GMV of RMB 4.167 billion, up 8.1%.