Recent events
Recent events tied to this brand in public sources.
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2026
Coca-Cola hires Monster Energy's Rob Gehring to lead North America operations
Coca-Cola and Monster Energy said on Friday, Sept. 25, 2026, that Rob Gehring, head of Monster Energy's Americas business, will leave to run Coca-Cola's North America unit, taking over the position on Dec. 1.
2022
Monster Ultra partners with Coi Leray for fan experience
Monster Energy's Monster Ultra announced a partnership with artist Coi Leray to give 50 winners an Ultra experience that includes a Miami party and live performance.
2021
Yamaha introduces FZ 25 Monster Energy MotoGP Edition
India Yamaha Motor said it had introduced the Monster Energy MotoGP Edition of the FZ 25. The motorcycle was stated to be available in India by the end of July 2021.