Recent events
Recent events tied to this brand in public sources.
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2027
Mountain Dew to launch new twist on Code Red in 2027, with Zero Sugar version too
Mountain Dew is set to launch a brand new twist on its Code Red flavor in 2027, and a Zero Sugar version of the new product is also planned, as reported by Sporked.
2021
PepsiCo reportedly drops Rise from Mountain Dew energy drink name
PepsiCo was reportedly changing the name of its Mountain Dew energy drink to Mtn Dew Energy, dropping Rise from the name. Rise Brewing had sued PepsiCo, alleging trademark infringement, and a judge had temporarily blocked Pepsi from using Rise.
2021
Boston Beer and PepsiCo announce collaboration to produce HARD MTN DEW
The Boston Beer Company and PepsiCo announced plans to collaborate to produce HARD MTN DEW, an alcoholic beverage. Boston Beer will develop and produce the product, while a new PepsiCo entity will sell, deliver, and merchandise it; consumers were expected to find it on shelves in early 2022.
2021
PepsiCo announces planned Hard Mtn Dew launch
PepsiCo announced plans to launch a Mountain Dew-branded alcoholic beverage in the United States early the following year. The planned drink, called Hard Mtn Dew, is a citrus-flavored malt beverage with 5% alcohol by volume.
2020
AMC Networks and PepsiCo product-placement partnership
AMC Networks and PepsiCo began a product-placement partnership featuring Mountain Dew in The Walking Dead universe, as part of a new campaign AMC plans to roll out across the franchise.
2020
Red Lobster introduces the Dew Garita
Red Lobster introduced a Mountain Dew margarita called the Dew Garita.
2020
MTN DEW launches Out Here. It's DEW.
MTN DEW announced its Out Here. It's DEW. campaign, including a $100,000 outdoor stimulus to reimburse eligible Heartland residents for 2020 hunting and fishing permits.