Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2011
MGA retrial victory and end of the line
In a retrial connected to the broader Bratz litigation, MGA prevailed on claims involving Mattel's conduct and received an award reported in the hundreds of millions of dollars. The outcome enabled MGA to resume Bratz production, while Mattel retired My Scene around the same period.
2007
Controversy over Growing Up Glam
The Growing Up Glam assortment drew criticism and comparison to Growing Up Skipper because a mechanical feature altered the doll's height and bust, making it a particularly controversial My Scene product release.
2005
MGA lawsuit alleging Bratz imitation
MGA Entertainment sued Mattel, alleging that My Scene duplicated elements of Bratz's multi-ethnic character styling, fashions, packaging, and market presentation. The dispute formed part of a wider and protracted rivalry between the two toy companies.