Recent events
Recent events tied to this brand in public sources.
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2022
Nayuki’s Tea announces its Easy Series drinks
Nayuki’s Tea announced the Easy Series, a new tea-drink line priced below 20 yuan, including pure tea, fruit tea and other varieties. The line replaced some products from its Baqi Series, and the company said it would introduce at least one new item in the series each month.
2022
Nayuki announces major product price cuts
Nayuki announced major product price cuts on March 17, after launching its “Easy Series” with prices ranging from 9 to 19 yuan in January. The article says Nayuki stated the cuts were intended to offer consumers easier and more varied choices across a wider price range.
2022
Nayuki drink prices decrease
A report said prices at Nayuki stores had decreased, with only one seasonal limited-edition product priced above 30 yuan.
2022
Nayuki launches limited-time lower-priced range
Nayuki launched its limited-time “轻松购” range on January 17, offering drinks and coffee priced from 9 to 21 yuan, including some products priced at 9 yuan. The company said the range would run for one month.
2022
Nayuki offers a one-month promotion
Nayuki began a limited one-month promotion on January 17, with selected drinks priced as low as 9 yuan and other listed drinks priced between 15 and 21 yuan.
2021
Nayuki responds to penalty over store violations
Nayuki said it accepted the penalty and apologized after two of its stores were fined and publicly criticized for violations during food preparation and production.
2021
Daily Fresh and Nayuki launch mini milk teas
Daily Fresh and Nayuki jointly launched mini fresh peach oolong milk tea and fresh black tea milk tea products.
2021
Daily Fresh and Nayuki announce a planned mini milk tea store in Shanghai
Daily Fresh and Nayuki announced that they plan to create a mini milk tea store in Shanghai in July; the source describes this as a future plan.
2021
People's Daily Venture Capital and Nayuki sign strategic cooperation agreement
People's Daily Venture Capital and Nayuki signed a strategic cooperation agreement in Shenzhen to collaborate on brand cooperation, forums, industry research, and other areas related to new consumer formats.
2021
Nayuki files for Hong Kong IPO
Nayuki formally submitted an application to list on the main board of the Hong Kong Stock Exchange, starting its Hong Kong listing process.
2020
Nayuki wins 2020 Best New Consumer Brand award
Nayuki won the 2020 Best New Consumer Brand award at the China Golden Fingertip Awards.
2020
Nayuki announces waived delivery fees
Nayuki announced that it would waive delivery fees for takeout orders from February 4 through February 29, 2020.
2020
Nayuki launches contactless delivery
Nayuki launched contactless delivery, allowing customers to select the option when ordering online and arrange a handoff location with the courier to maintain distance.
2019
NetEase Cloud Music and Nayuki launch co-branded interactive campaign
NetEase Cloud Music and Nayuki jointly launched a branded interactive campaign featuring an AR virtual message wall at 270 Nayuki stores across China.